Snoop Dogg
Ego Trippin

Superstar entertainer and hip hop icon Snoop Dogg released his highly anticipated album, “Ego Trippin”, to critical acclaim last week. Working with legendary producer Teddy Riley and artist Whitey Ford the album this unusual pairing has created a new sound for Snoop establishing himself once again as not only an entertainer but a pioneer in hip hop. After sixteen years of work the West Coast rapper explained his reason to uncover new territory in his work. 

I can afford to take chances and have some fun now. I always made music to win in my neighborhood but after all these years I needed to do something bigger – I had to get out of my usual gangster zone without losing who I am, this time around I am going to win worldwide.”

Throughout the album, Snoop takes listeners on a musical journey – from funk to eighties vibes to even country music. Forever a fan of Teddy Riley, Snoop was excited to be able to collaborate with the musical genius on this album. Throughout the recording process, they had such great chemistry in the studio that QDT Muzic was birthed – an entity comprised of DJ Quik, Snoop and Teddy that is responsible for overseeing the entire album. Snoop came up with the song concepts, Teddy added his touches to the production and Quik mastered the album. Ego Trippin’ marks the first time since “Doggystyle,” Snoop’s first album, that one individual mastered the entire package – adding a continuity to the sounds that play more like a movie instead of a music recording.

www.snoop-dogg.com